FAQ Generator

What this helps you do¶

Create FAQ sections that answer real questions your audience asks. Hi, Moose generates natural, conversational questions and provides concise answers based on your content.

Why Hi, Moose FAQs are better than generic AI: - Gap-filling intelligence — Identifies questions readers would ask that aren't explicitly answered yet - Brand voice integration — FAQs match your tone and style automatically - SEO-ready schema markup — Includes JSON-LD structured data for Google rich results - Question quality — Natural language questions real humans would ask, not keyword-stuffed queries - FAQs at scale — Using Webflow or Sitemap.xml, generate FAQs at scale and auto update

FAQs improve user experience, reduce support requests, and boost SEO by answering user intent directly on the page.

When to use this¶

Product pages — Answer common pre-purchase questions
Service pages — Clarify what you offer and how it works
Blog posts — Provide quick answers to reader questions
Documentation — Supplement technical content with accessible FAQs
Landing pages — Address objections and build trust
Support content — Reduce repetitive customer service inquiries
Producing FAQs at scale — Generate FAQs at scale

Best for pages with substantial content (300+ words). FAQs work on any page where visitors have questions.

Before you start (requirements)¶

Required¶

A project selected in Hi, Moose
Either:
A published webpage URL (publicly accessible), OR
A draft ready to paste manually

Optional¶

Brand Voice settings configured (FAQs will match your tone)
Webflow API key (if you want automatic updates to Webflow CMS)

Note on OpenAI API keys¶

Free & Paid plans: Use Hi, Moose's API keys automatically
BYOK plans: Your OpenAI API key must be saved in Settings

Step-by-step (in Hi, Moose)¶

Method 1: From URL¶

1. Select input mode¶

Click the From URL tab (selected by default)
Globe icon indicates URL input mode

2. Enter webpage URL¶

Paste your page's full URL in the text field
Example: https://yourwebsite.com/product-page
The URL must be publicly accessible

3. Generate FAQs¶

Click Generate FAQs (or Generate Questions in Marketer Mode)
Hi, Moose will:
Extract content from the page
Analyze gaps and user intent
Generate natural FAQ questions and answers
Create schema markup automatically

Status indicators: - "Extracting..." — Fetching page content - "Generating..." — AI is creating FAQs - Success — Green preview box appears with results

4. Review extracted content¶

You'll see your content in a gray box
Character count displays (e.g., "Content (3,456 chars)")

5. Edit FAQs (optional)¶

Use the rich text editor to modify questions or answers
Add, remove, or reorganize FAQ pairs
Adjust wording to match your brand
Format text: bold, italic

6. Save changes¶

If you edited: Click Save Changes button
Saves edits for future reference
Button shows "Saving..." while processing

7. Copy to your website¶

Two options:

Option A - Copy HTML: - Click Copy HTML button (purple) - Pastes FAQ section with proper <div id="faq-section"> wrapper - Paste into your CMS where you want FAQs to appear

Option B - Copy Schema: - Click Copy Schema button to copy structured data - Paste schema markup in your page's <head> or <body> section (both are valid)

Pro tip: Use both — HTML for visible FAQs and schema for SEO.

Method 2: Paste Content¶

1. Select input mode¶

Click the Paste Content tab
Document icon indicates manual input

2. Paste your content¶

Copy content from your page/document
Paste into the large text area
Plain text only (no formatting preserved)

3. Generate FAQs¶

Click Generate FAQs (green button)
AI processes your content
Results appear in editable preview

4. Follow steps 5-7 from Method 1¶

Edit, save, and copy as described above

Additional features¶

Export CSV¶

Click Export CSV button (yellow)
Downloads CSV with URL, questions, and answers
Useful for documentation or batch records

Update in Webflow (if configured)¶

Update in Webflow button appears if:
Project platform is set to Webflow
Webflow API key exists in settings
Select collection and update CMS items directly
Only available after saving changes

View Schema Preview¶

Click View Schema toggle to see structured data
Shows JSON-LD format for FAQPage markup
Validation indicator shows if schema is correct
Green = valid, Red = needs fixing

What you get (outputs)¶

FAQ section¶

4-8 natural question/answer pairs
Questions written as real users would ask them
Answers: 1-3 concise sentences (no fluff)
Formatted as clean HTML with proper markup

HTML structure¶

<div id="faq-section">
  <ul>
    <li>
      <p><strong>What is X?</strong></p>
      <p>Brief answer explaining X clearly.</p>
    </li>
    <li>
      <p><strong>How does Y work?</strong></p>
      <p>Brief answer about Y.</p>
    </li>
  </ul>
</div>

Schema markup (FAQPage)¶

Structured data in JSON-LD format
Follows Google's FAQPage guidelines
Includes all questions and answers used on-page
Pre-validated and ready to use

Example schema¶

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is X?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Brief answer explaining X."
      }
    }
  ]
}

Editable format¶

Rich text editor with formatting controls
Bold, italic, lists
Live preview of changes
Saved to project history

Tips for best results¶

Content preparation¶

Use complete pages — More content = better question identification
Clean URLs work best — Avoid preview links or password-protected pages
Well-structured content — Pages with clear sections produce better FAQs
Optimal length: 500-3000 words yields 5-7 strong FAQs

When to use manual paste¶

URL extraction fails (Cloudflare, JavaScript-heavy sites)
Content is in a draft (Google Docs, Word)
Page behind paywall or login
You want FAQs for content not yet published
Testing FAQ quality before page goes live

Editing best practices¶

Keep answers concise — 1-3 sentences max
Natural questions — Write like your customers talk
Add specifics — Include product names, pricing, features
Front-load value — Most important FAQs first
No marketing hype — Direct, helpful answers only
Link to details — Reference other pages for deep dives

Schema implementation¶

Where to place schema:

JSON-LD structured data can be placed in either <head> or <body> — both are valid and supported by Google.

WordPress: Use schema plugin, or paste in theme's <head> or within page content
Webflow: Add in Page Settings → Custom Code (Head or Body section)
Shopify: Add to theme.liquid file in <head> or page templates
Custom sites: Paste in <head> or anywhere in <body> (near related content)

Schema best practices: - Only one FAQPage schema per page - Don't include schema for fake/marketing FAQs - Questions should actually appear on the page - Answers must match visible content - Test with Google's Rich Results Test tool

CMS implementation¶

WordPress: Paste HTML in "Text" editor mode (not Visual)
Webflow: Use Rich Text element for HTML, Embed for schema
Shopify: Use HTML content blocks
Custom sites: Target #faq-section for custom styling

Brand voice integration¶

Configure Brand Voice in Settings for better FAQs
Upload brand documents or set tone guidelines
FAQs automatically match your style
Works across all plan tiers (except Free tier)

Question quality¶

Hi, Moose generates questions that: - Fill gaps — Address topics not explicitly covered - Anticipate intent — What readers would naturally ask - Avoid duplication — Avoids restating existing headings - Sound human — Natural language, not robotic

Troubleshooting¶

❌ "Extraction too short" or "Content too short"¶

Problem: URL extraction returned insufficient content (less than 120 characters).

Fix: - Check URL is correct and publicly accessible - Try in incognito browser to test access - Remove URL parameters (?preview=true, etc.) - Switch to Paste Content tab and paste manually - If page loads content via JavaScript, manual paste is required - Check for bot protection (Cloudflare, captchas)

❌ Only 2-3 FAQs generated instead of 4-8¶

Problem: Content too short or doesn't contain enough question-worthy topics.

Fix: - Ensure source content is at least 500 words - Check extracted content (gray box) is complete - Page may have mostly images/videos (little text) - Try pasting full article content manually - Combine multiple pages into one paste for more FAQs - Consider if content actually needs FAQs (very short pages may not)

❌ FAQs don't match my brand voice¶

Problem: Generated FAQs sound generic or off-brand.

Fix: - Set up Brand Voice in Project Settings - Upload sample documents showing your tone - Specify tone guidelines (formal, casual, technical, etc.) - Edit FAQs manually after generation - Note: Free plans don't include brand voice integration - Regenerate after configuring brand voice

❌ Schema validation errors or red indicator¶

Problem: Schema markup has formatting issues or missing fields.

Fix: - Click View Schema to see specific errors - Most common: Empty answer text (edit FAQ to add content) - Check for special characters in questions/answers (may break JSON) - Copy schema and test in Google's Rich Results Test - If errors persist, regenerate FAQs from scratch - Ensure at least one complete Q&A pair exists

❌ "Save Changes" button grayed out or not working¶

Problem: Can't save FAQ edits.

Fix: - Make sure you actually changed something (button only appears if edited) - Check internet connection - Look for error toast notifications (red) - Try copying content and regenerating - Browser console may show errors (F12 → Console) - Clear browser cache and refresh

❌ FAQs lost formatting when pasted in CMS¶

Problem: HTML formatting doesn't appear in WordPress/Webflow.

Fix: - Use Copy HTML button (don't manually select and copy) - WordPress: Switch to "Text" or "Code Editor" (not Visual) - Webflow: Use Rich Text element, not plain text - Don't paste into visual/WYSIWYG editors - Paste in HTML/code mode only - Some CMS platforms strip custom HTML (check settings)

❌ "Team ID mismatch" or permission error¶

Problem: Authentication or team access issue.

Fix: - Refresh page and log in again - Verify you have access to the selected project - Check subscription is active in Settings - If using BYOK plan, ensure API key is saved - Contact account owner if you're a team member - Try logging out completely and back in - Reach out to us at support@himoose.com if the above steps do not resolve your issue

❌ Webflow button disabled or not visible¶

Problem: Can't update Webflow CMS with FAQs.

Fix: - If button disabled: Save changes first, then try Webflow - If button missing: - Go to Project Settings - Set platform to "Webflow" - Add Webflow API key - Refresh page - Verify API key has correct permissions - Check Webflow site is accessible

🔄 Stuck on "Extracting..." or "Generating..."¶

Problem: Process takes longer than 60 seconds.

Fix: - Wait up to 3 minutes for long content - Check internet connection - Refresh page and try again - Test with different URL (may be site-specific issue) - Use manual paste method instead - Very long content (15,000+ words) may timeout. In this case, paste the content instead and that should resolve the issue.

FAQs¶

How many FAQs will be generated?¶

Typically 4-8 FAQ pairs depending on content length and complexity. Longer, more detailed content produces more questions. Short pages (under 500 words) may only get 3-4 FAQs.

Can I control what questions are generated?¶

Not directly, but you can: - Edit questions after generation - Regenerate for different results - Use Brand Voice to influence tone - Paste specific sections manually for focused FAQs

Always review and edit to ensure accuracy.

How is this better than using ChatGPT directly?¶

Hi, Moose FAQs: - Identify content gaps — Questions readers would ask that aren't explicitly answered - Natural language — How real people talk, not keyword-stuffed - Brand voice aware — Matches your tone automatically - Schema included — Ready-to-use structured data - Question quality — Avoids duplicating obvious headings - Smart analysis — Understands user intent beyond surface keywords

Generic AI just summarizes what's there, if/when it can actually access your content. Hi, Moose finds what's missing.

Do FAQs update automatically if I change my page?¶

No. FAQs are generated once from a snapshot of your content. If you update your page significantly, regenerate FAQs by entering the URL and generating again.

What's the difference between "From URL" and "Paste Content"?¶

From URL: Hi, Moose attempts to automatically extract content from a live webpage
Paste Content: You manually copy/paste content (useful for drafts, protected content, or when extraction fails)

Both methods produce identical FAQ quality.

Can I use this for non-English content?¶

Yes, Hi, Moose supports 100+ languages. FAQs will be generated in the same language as your input content.

Where should I place FAQs on my webpage?¶

Best practices: - Near the bottom of main content (after detail sections) - Above footer navigation - In a dedicated "Frequently Asked Questions" section - Don't place at the very top (readers haven't seen content yet)

Product pages: After product details, before reviews Blog posts: After conclusion, before comments Service pages: After benefits/features

What HTML tags are included in the output?¶

Standard semantic HTML: <div>, <ul>, <li>, <p>, <strong>, <em>. Output is clean, accessible HTML safe for all CMS platforms.

How do I style the FAQ section?¶

Use CSS to target #faq-section. Example:

#faq-section {
  padding: 40px 20px;
  background: #f9f9f9;
}

#faq-section strong {
  color: #0066cc;
  font-size: 1.1em;
}

Can I generate FAQs for multiple pages at once?¶

For single pages, use this feature. For bulk processing of many URLs, use the Batch Sitemap Processor (separate feature), or if your website is on Webflow you can connect to Collections, generate, and update all in one bulk job.

If I use Webflow, how does the automatic update work?¶

Once you've added your Webflow API Key, you can select which Collection to pull from which Collection Items to generate FAQs for and select the field you want to insert the FAQs into. If you choose to insert the FAQs into your main content field, it will insert the FAQs at the bottom of that content using a structure that is Webflow-friendly. If you already have Hi, Moose generated FAQs in the content, it will attempt to update those FAQs so you don't have to manually replace. Keep in mind, this replaces any Hi, Moose FAQs already present, so save the new FAQs into a new field if you want to keep them intact. Once your Collection is fully updated, you can review and publish.

Will this work with password-protected pages?¶

No. URL extraction only works with publicly accessible pages. For password-protected or draft content, use Paste Content method.

What is FAQ schema markup and why does it matter?¶

Schema markup is structured data that helps search engines understand your FAQs.

How do I test if my schema is working?¶

Use Google's Rich Results Test tool:

Copy your page URL
Go to: https://search.google.com/test/rich-results
Enter URL and test
Check for FAQPage validation
Fix any errors shown

Can I edit FAQs after saving them?¶

Yes, saved FAQs are stored in your project history. Access History tab to view previous generations and edit again if needed.

Does the "Manual" label affect the output?¶

No, the "Manual" label just indicates content source (pasted vs. URL). Manual and URL-extracted content are processed identically by the AI.

How often should I regenerate FAQs?¶

Minimal content changes: No need to regenerate
Major updates (new features, pricing, etc.): Regenerate
When adding new pages: Generate for each new page

What if I need more than 8 FAQs?¶

Break content into sections and generate separately, then combine: - Products: Generate for different product features - Services: Separate FAQs for pricing, process, support - Long content: Paste specific sections for focused FAQs

Or manually add questions after generation using the editor.